Hypebeast Feature Story

by Keith Estiler

Last December, we had the pleasure of hosting Keith Estiler, the Hypebeast North America Editor, at our headquarters in Niigata, Japan. During his stay, Keith took the time to sit down with Lisa Yamai, our head apparel designer and the grand-daughter of Snow Peak founder Yukio Yamai, to discuss all things camping, design, and a whole lot more. 

To see more photos from the trip and to read about Keith's experience on the Campfield, head to Hypebeast and see the story in its entirety. 

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