Snow Peak's journey began in 1958, when our founder Yukio Yamai, an accomplished mountaineer, created his own line of superior climbing gear out of the discontent for the current gear on the market. Since that time, we have pushed the boundaries of our company and explored what it means to be an outdoor lifestyle creator. In 2014, Yukio's granddaughter, Lisa Yamai, joined Snow Peak to lead the design and development of our first ever apparel line with the outlook on creating functional and stylish clothing which intersects both urban use and outdoor life.
As the granddaughter of Snow Peak’s founder Yukio, and daughter to current president Toru, Lisa Yamai comes from a long line of pioneering outdoor enthusiasts. After graduating from Bunka Fashion Graduate University, in Tokyo, Lisa joined Snow Peak to help pivot the brand for a new generation.
Launching Snow Peak Apparel in 2014 came with praise from a variety of fashion insiders and continues to increase in notoriety each season. In 2015 Snow Peak opened two stores in the fashion districts of Tokyo and New York City which solidified Lisa’s vision for Snow Peak’s evolution.
Each year, Lisa designs two collections that feature materials and styles to fit the seasons. Her Spring Summer collection features lightweight breathable materials which embody the spirit of wanderlust and travel. Lisa's Fall Winter collection boasts warm insulated materials more suited for cold weather adventures in both urban and natural environments.
View her 2018 Spring Summer Collection recently released online as well as PDX and New York retail stores.
