Skip to content

20 Years Ago

Written by: Michael Andersen

July 8th , 2018

 

 



After experiencing incredible growth as a company under the leadership of Tohru Yamai, the camping boom came to an abrupt end leading to a time of incredible struggle for Snow Peak. However, thanks to two young employees, the company introduced something radically different which brought Snow Peak back to it's roots and ultimately saved the company.